The Gap, the America clothing retailer, faced a online revolt over the last couple of weeks as it unveiled it's new logo. Normally I wouldn't comment on a company's logo change, but it highlights an important trend in the millennial generation: they'll walk. Be it the workplace, with a brand, or in their personal lives. If you betray their trust, it'll cost you dearly to get them back. The key is effective stakeholder relations, building a dialogue, and and garnering feedback. Engagement with millennials is all important, you need to be engaged in active listening and this concept can be difficult to learn if your organization doesn't have a history of it. See:
Gap revives old logo in the face of customer revolt
No comments:
Post a Comment