Just a brief post about a recent example of the virulent anti-youth mentality that's pervasive among the political class in Canada. British Columbia's Ministry of Jobs, Tourism, and Skills Training teamed up with Toronto advertising juggernaut Cossette to produce a media campaign targeting young unemployed workers in B.C., an example of the ads is shown above. Needless to say the campaign itself has now become a news story as the young people across Canada are heaping scorn on this ill-advised, offensive, and frankly deeply out of touch with the youth of today (also sexist as one ad plays off the idea that women want to marry rich husbands). I actually tweeted about these ads a few weeks back when my cousin posted one of them on Facebook.
|Christy Clark and Pat Bell|
|Cossette's Andrew Bergstrom|
Read about what the response to these ads have been has been: here, here, and here. Finally, if you feel inspired give the two boomers responsible for the advertising campaign a call: Cossette's Managing Director Andrew Bergstrom at (416) 922-2727 and B.C.'s Minister of Jobs, Tourism, and Skills Training Pat Bell at (250) 356-2771. Young people need to let governments know that half-measures cooked up by advertising executives do little to stem a youth unemployment rate that's hovering at 14.7%. Finally, here's an oldie, but a goodie with little ole' me giving some context to youth unemployment in Canada, see: